KFC | MILKYBAR KRUSHERS |
FACE YOGA
What is it?
An integrated, digitally-led campaign aimed at the youth market, to launch one of KFC’s super thick, iced-chocolate beverages, the Milkybar Krusher – the ultimate 'chill for da face'. The budget was really small, so of course we did what any responsible marketing team would do – we started a cult.
Role:
Creative group head (ACD).
Awards:
Loeries | 2013 | Bronze | Integrated Campaign
Apex | 2013 | Bronze
Creative Circle Ad of the Month | December 2012 | 3rd Place | Film
(‘Introductal’, ‘Technolology’, ‘Relation Ships’)
*The Loeries is Africa and the Middle East’s largest brand communication awards show.
*The Apex awards are the South African effectiveness awards that recognise work that has had a major impact on business results.
Entry requirements are extremely strict and write-ups require rigorous detail and proof.
*The Creative Circle is a non-profit organisation dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the South African advertising industry and provides input into ACA, an official industry body.
Case Study
Episode 1: Introductal
Episode 2: Togetherness Living
Episode 3: Relation Ships
Episode 4: Socialing
Episode 5: Technolology
Episode 6: Trickyness Moments
